about us

The operation
behind the obsession.

We've shaped this industry.
Now we're building it faster.

Saga Alliance is the group behind Cube Golem and other businesses.

Founded in 2024 and expanding fast, we run lean and move quick.

Decades of industry experience, deliberately pointed at a highly efficient, technology-driven model.

We share the same obsession as the retailers we work with.

For core hobby business.

our hubs

Cube Golem is a network of local European hubs. Own warehouses, own teams, own stock. Find your market, or start at the center.

our hubs

Cube Golem is a network of local European hubs. Own warehouses, own teams, own stock. Find your market, or start at the center.

our values

Built by real
Operators

Our team built and led the companies that shaped European hobby gaming distribution. We know this industry from the inside — because we were on the inside.

Built to
Outpace

We know the incumbents from the inside and chose to build leaner. Flat, fast, regional, and serious about technology that makes the business measurably better. Innovation isn’t a claim here; it’s the structure.

Playing The
Long Game

Distribution runs on trust, and trust compounds. The relationships behind Cube Golem took decades to earn. We treat every one as infrastructure, not a deal.

Responsibility,
not rank

We run a flat structure on purpose. Good ideas and hard problems don’t wait for a title. No gatekeepers, no ten-year queues. Sharp people get real problems from day one.

meet our team

Alexander « Sascha » Dubynski

Partner

27 years in toys, board games, trading cards and merchandise. Founder of Blackfire, former CEO of Asmodee Germany — now building his own.

Alexis Desplats

Partner

19+ years in international sales and top management in board games. Former CEO of Asmodee's German businesses and manager of its EU studios.

Gregory Benassar

Partner

30+ years in toys, games, collectibles and licensing. Cooperations with Marvel, Netflix and Disney across roles at Asmodee, Boti and beyond.

Jürgen Helmhold

Partner

26 years as a chartered accountant and tax advisor to international clients, now focused on private equity and supervisory-board work.

Nik Krošelj

Partner

Bio following shortly

Jürgen Broy

Partner

25+ years in toys, TCG and collectibles, building distribution networks and license deals. Senior roles at Games Workshop, Wizards of the Coast / Hasbro, PlayFusion and heo.

Embark on a long and epic business adventure.

Get in touch today and receive a complimentary consultation.