about us

Empowering Pop Culture and Game Innovators

We unlock potential in pop culture and game industries

At Saga Alliance, we’re not just about business – we’re about creating epic adventures in the worlds of Pop Culture, Board and Card Games, Toys, Publishing, and Distribution. Our mission is to turn a business story into a saga of success and innovation.

With our team of seasoned adventurers, we tailor unique strategies and creative solutions that drive sustainable growth and operational excellence. We’re also pilots on this journey, embarking on the ship to help navigate treacherous waters. In our alliance, we believe in long-term partnerships and in complementary skillsets, allowing us all to change business challenges into thrilling opportunities.

our values

Industry Expertise

Our team brings decades of experience to the table. With a deep understanding of the unique challenges and opportunities within the pop culture, board and card games, toys, publishing, and distribution sectors.

Innovative Solutions

Our approach blends thorough market analysis with creative strategies that arise from the intersection of our diverse career paths, ensuring the long-term success of every company we partner with.

Long-Term Partnerships

We believe in building lasting relationships with our partners, exploring the nuances of our shared industries, and leveraging our extensive network to drive positive change.

Collaborative Growth

Understanding that people make businesses, we identify and nurture talent within organizations to cultivate the leaders of tomorrow.

meet our team

Alexander « Sascha » Dubynski

Partner

Entrepreneur with a 25-year career in the toy industry, specializing in board games, collectible card games, and merchandise, former founder of Blackfire and Asmodee Germany CEO, now shifting to investments and entrepreneurship.

Alexis Desplats

Partner

17+ years of experience in International Sales and Top Management positions within the boardgame industry, former CEO of the Asmodee German businesses and Manager of EU Asmodee studios, overseeing various transverse projects.

Gregory Benassar

Partner

30+ years in toys & games, collectibles and licensing, major international achievements for Asmodee, Boti etc., securing license cooperations with Marvel, Netflix, Disney and more.

Jürgen Helmhold

Partner

24 years experience as accountant, chartered accountant and tax advisor dealing with international clients, shifting focus on private equity and supervisory board activities

Jürgen Broy

Business Development Director

23+ years experience in toys, (tcg-) games and collectibles, building efficient distribution networks and license cooperations, leaning on experience from various senior roles at Games Workshop, Wizards of the Coast / Hasbro, PlayFusion and heo.

Embark on a long and epic business adventure.

Get in touch today and receive a complimentary consultation.